Modules

After a long pause (thanks a lot, COVID), HIVE Strategy is thrilled to officially bring the Denver HubSpot User Group (HUG) back to life, and we’re relaunching it in a big way. Whether you're a workflow wizard, integration architect, data purist,...

When people ask what HIVE Strategy does, the easy answer would be to say we're a marketing agency. And yeah, maybe that's what I tell my wife when she tries to explain or understand what I actually do for a living. It's just easier that way. We run...

If you've been using AI for more than five minutes, you've probably heard the term "prompt engineering." It's the art of crafting the perfect question or instruction to get better AI outputs. And sure, it matters.

But here's what most people miss:...

Accessibility isn’t a “nice-to-have.” It’s a product and website requirement — full stop. And if you’re building on HubSpot CMS, the good news is that you can create highly accessible, ADA-aligned websites with the right foundations, components, and...

What Is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) helps your content show up in AI-generated answers.It’s the process of making content clear, structured, and human enough for large language models (LLMs) — like ChatGPT, Gemini, or...

If you've been keeping up with HubSpot's evolution, you've probably heard the buzz around Breeze. But what exactly is Breeze Intelligence, and why should it matter to your business? Let's cut through the noise and explore how HubSpot's AI-powered...

INBOUND25 didn’t just bring product updates. HubSpot introduced an entirely new framework called Loop Marketing, built for the AI-first world we’re all trying to navigate. The immediate question: does this replace inbound marketing? The short...

HubSpot’s Operations Hub has evolved into the new Data Hub, and it’s more than just a rebrand. Data Hub unifies and centralizes your marketing, sales, and service data on one platform — now enhanced with integrated AI-powered tools. These features...

INBOUND25 is here and you know what that means, so is HubSpot's biggest product release of the year! If you thought the Spring Spotlight was overwhelming, wait until you see whats rolling out this week. Maybe take these updates one at a time. A week...