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Denver HUG Is Back — And We’re Kicking It Off With an Epic HubSpot Smart CRM Event
After a long pause (thanks a lot, COVID), HIVE Strategy is thrilled to officially bring the Denver HubSpot User Group (HUG) back to life, and we’re relaunching it in a big way. Whether you're a workflow wizard, integration architect, data purist,...
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Why We're Not a Marketing Agency (And What That Means for Your Growth)
When people ask what HIVE Strategy does, the easy answer would be to say we're a marketing agency. And yeah, maybe that's what I tell my wife when she tries to explain or understand what I actually do for a living. It's just easier that way. We run...
Stop Prompt Engineering. Start Context Engineering.
If you've been using AI for more than five minutes, you've probably heard the term "prompt engineering." It's the art of crafting the perfect question or instruction to get better AI outputs. And sure, it matters.
But here's what most people miss:...
ADA Compliance on HubSpot CMS: A Practical Build Guide
Accessibility isn’t a “nice-to-have.” It’s a product and website requirement — full stop. And if you’re building on HubSpot CMS, the good news is that you can create highly accessible, ADA-aligned websites with the right foundations, components, and...
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Evolving From SEO to AEO: How SMART Agencies Are Rethinking Content
What Is AI Engine Optimization (AEO)?
AI Engine Optimization (AEO) helps your content show up in AI-generated answers.It’s the process of making content clear, structured, and human enough for large language models (LLMs) — like ChatGPT, Gemini, or...
What is Breeze Intelligence?
If you've been keeping up with HubSpot's evolution, you've probably heard the buzz around Breeze. But what exactly is Breeze Intelligence, and why should it matter to your business? Let's cut through the noise and explore how HubSpot's AI-powered...