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Maximize Your Healthcare Ad Spend.

Why Paid Media Is a Must for Healthcare Organizations

Becky Smetak
Digital Advertising, Paid Media, healthcare

Today, healthcare organizations can’t afford to sit on the sidelines when it comes to marketing and paid media. Patients aren’t just searching for doctors–they’re searching for answers. . With 5% of all Google searches being health-related, it's...

How Charter Schools Can Use Content to Drive Enrollment

How Charter Schools Can Use Content to Drive Enrollment

Desiree Landa
Content Marketing, Education Marketing

Families researching K-12 education options don’t start by calling schools or attending open houses. They start with Google searches, social media deep dives, and online reviews. If your charter school isn’t showing up in those searches, you’re...

Stronger Strategies, Healthier Results: Diagnose & Optimize Your Healthcare Marketing Today.

Is Your Healthcare Marketing Strategy Healthy? Here’s How to Tell

Desiree Landa
healthcare

A strong marketing strategy doesn’t just exist—it works. It attracts the right audience, builds trust, and drives measurable growth. But how do you know if yours is doing its job?

B2B healthcare companies invest a ton of time and money into digital...

Click here to learn about the evolution of downloadable content.

The Future of Downloadable Content: Adapt or Get Left Behind

Desiree Landa
Content Marketing

Not too long ago, offering a downloadable eBook or white paper was the ultimate lead generation move. Slap a form in front of it, capture some emails, and boom—marketing success. But the way people consume content has changed drastically. Audiences...

Recover Stronger: SaaS Marketing Strategies for Rebuilding Trust After a Data Breach

Data Breach Recovery: SaaS Marketing Strategies That Work

Desiree Landa
SaaS Marketing, Data

Data breaches are every SaaS company’s worst nightmare – and for good reason. In 2024 alone, breaches surged by 490%, impacting over a billion individuals globally in the first half of the year. These incidents don’t just compromise data; they...

How A Comprehensive Email Marketing Strategy Increased Engagement

How A Comprehensive Email Marketing Strategy Increased Engagement

Desiree Landa
Case Study, healthcare

When PaySpan approached HIVE Strategy in 2022, they had a clear challenge: their email marketing efforts weren’t delivering the results they needed. Despite being a leader in healthcare financial transactions, PaySpan’s Patient Financial Engagement...