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Why Paid Media Is Non-Negotiable for Brands in 2025
Paid media isn’t just growing—it’s booming. With global spending on ads expected to hit $272 billion in 2025, it’s clear that brands are doubling down on these platforms to drive results. But it’s not just about pouring money into ads; it’s about...
Accelerating Lead Generation: The Success Story of BOLT ON Technology
Independent auto repair shops rely on more than just tools and expertise to keep customers coming back. They need efficient, engaging ways to communicate with customers, manage operations, and deliver on promises, which is exactly where BOLT ON...
Understanding Breeze: Intelligence, Agents, and Copilot Explained
Unveiled at INBOUND24, HubSpot's new AI suite, Breeze, has generated plenty of buzz—and plenty of questions. With three powerful components—Breeze Intelligence, Breeze Agents, and Breeze Copilot—this suite aims to streamline customer engagement,...
How HB21-1110 Impacts Website Accessibility for K-12 Schools
In today’s world, the phrase “just Google it” applies to just about everything. But what if “just Google it” wasn’t an option? For the over 84 million disabled internet users in the U.S., the digital world can feel like it’s behind a locked door...
Why Content and SEO Are Still Vital in the Age of AI
Lately, I’ve been hearing a growing concern from clients: “Is content even relevant anymore? Everyone’s using AI like ChatGPT for research, so doesn’t that make Google – and by extension, SEO – obsolete?”It’s a great question and speaks to the...
Optimize SaaS Marketing: Subscription Models That Drive Growth
SaaS companies are known for making software more accessible, scalable, and user-friendly. But behind every shiny interface and streamlined onboarding is a pricing model that can make or break a company. Pricing in SaaS isn’t one-size-fits-all—it’s...