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Why Paid Media Is a Must for Healthcare Organizations
Today, healthcare organizations can’t afford to sit on the sidelines when it comes to marketing and paid media. Patients aren’t just searching for doctors–they’re searching for answers. . With 5% of all Google searches being health-related, it's...
How Charter Schools Can Use Content to Drive Enrollment
Families researching K-12 education options don’t start by calling schools or attending open houses. They start with Google searches, social media deep dives, and online reviews. If your charter school isn’t showing up in those searches, you’re...
Is Your Healthcare Marketing Strategy Healthy? Here’s How to Tell
A strong marketing strategy doesn’t just exist—it works. It attracts the right audience, builds trust, and drives measurable growth. But how do you know if yours is doing its job?
B2B healthcare companies invest a ton of time and money into digital...
The Future of Downloadable Content: Adapt or Get Left Behind
Not too long ago, offering a downloadable eBook or white paper was the ultimate lead generation move. Slap a form in front of it, capture some emails, and boom—marketing success. But the way people consume content has changed drastically. Audiences...
Data Breach Recovery: SaaS Marketing Strategies That Work
Data breaches are every SaaS company’s worst nightmare – and for good reason. In 2024 alone, breaches surged by 490%, impacting over a billion individuals globally in the first half of the year. These incidents don’t just compromise data; they...
How A Comprehensive Email Marketing Strategy Increased Engagement
When PaySpan approached HIVE Strategy in 2022, they had a clear challenge: their email marketing efforts weren’t delivering the results they needed. Despite being a leader in healthcare financial transactions, PaySpan’s Patient Financial Engagement...